IronSight AI
One walkaround video in. Photos, specs, grade, price, and appraisal out.
AI for Equipment Inspection, Enrichment, and Automated Remarketing. Built for auctioneers, dealers, and rental fleets, with lenders and appraisers working from the same record. IronSight AI turns a single walkaround video into a complete record of the unit. Enhanced photos, a decoded serial, a completed spec sheet, a condition grade, a market price, a listing description, and a USPAP-ready appraisal, all from one clip. The models doing the work are IronSight's own: damage detectors and graders fine-tuned on heavy equipment, truck, and industrial imagery. One package, every use: list it for sale, document it at rental check-out and return, or hand it to a lender. It plugs into the DMS, rental, auction, and marketplace tools you already run. Nothing gets replaced. The outcomes: units go live in minutes instead of days. Every unit carries an IronSight Grade and a defensible price without an inspector on site. Rental returns get the same graded walkaround, so damage gets caught and billed instead of absorbed. Appraisal-ready documentation ships with the package, so the appraiser signs in days instead of weeks. The company is bootstrapped and revenue-generating, with paying customers that include two nationwide auctioneers. Capture itself is covered too. IronSight Labs builds Yardly, an autonomous rover that patrols the yard and films the walkarounds, so the pipeline runs without anyone holding a phone. WHAT IRONSIGHT IS • An AI layer that turns one phone walkaround into a complete unit record: photos, serial decode, specs, grade, price, description, appraisal • Powered by in-house models: damage detectors and graders fine-tuned on equipment imagery, with new detectors trained per asset class • An overlay on your existing stack, delivered by API and file export into your DMS, rental system, auction platform, or marketplace. No migration. • Covers heavy equipment, trucks, and industrials: construction and ag machines, fleet trucks, machine tools, and plant assets • USPAP-aligned by design: AO-41-consistent outputs, with licensed appraisers holding override authority • Bootstrapped and revenue-generating, advised by operators with deep Ritchie Bros. and heavy equipment backgrounds WHAT IRONSIGHT ISN'T • Not a DMS, ERP, or system of record • Not an auction house or broker. IronSight sells software and takes no commission on your sales. • Not a replacement for licensed appraisers. The platform drafts, the appraiser decides. • Not hardware-dependent. A phone camera is enough to start; Yardly is optional. • Not a thin wrapper on a general-purpose model. The detection and grading models are trained in-house on equipment data. • Not a multi-year track record yet. The company is six months old and every deployment is recent. HOW IT'S SOLD Per-unit enrichment as the entry point, graded inspections and appraisals as premium add-ons, Yardly as hardware sold by configuration.
Products & Solutions
Enrichment Engine
Core · Entry pointOne walkaround, a complete unit record
Film a walkaround on your phone. IronSight decodes the serial, completes the spec sheet, pulls listing-quality photos from the footage, and writes the description. Units go live in minutes, not days.
- Serial decode
- Completed spec sheet
- Listing-quality photos from video
- Auto-written description
Best for: Auctioneers and dealers moving high unit volume
Condition Grading
PremiumThe IronSight Grade on every unit
A three-stage vision pipeline assigns every unit an IronSight Grade, a four-level condition scale: a generalist vision model reads the unit, then IronSight's fine-tuned detector finds the damage and its fine-tuned grader sets the level. You get the same yardstick on every unit without dispatching an inspector.
- Four-level condition scale
- In-house fine-tuned damage detector
- Consistent grading without an on-site inspector
Best for: Sellers who need a defensible, repeatable condition standard
Market Pricing
CorePrice guidance tied to grade and spec
Price guidance on every unit, tied to its grade and spec. Stop guessing, and stop leaving money on the table.
- Grade-aware pricing
- Spec-aware comparables
Best for: Dealers and auctioneers setting reserves and asking prices
Listing & Remarketing Pages
CoreOne record, every channel
Every unit comes out as a finished, publish-ready listing: photo set, specs, grade, price, and description on one page. Push it to your website, auction catalog, or the marketplaces you sell on. One record, every channel, no retyping.
- Publish-ready listing pages
- Push to site, auction catalog, or marketplaces
- No retyping between channels
Best for: Teams selling the same inventory across multiple channels
Rental Damage Assessment
Add-onCheck-out vs return, compared automatically
Film the unit at check-out. Film it again at return. IronSight compares the two walkarounds, flags new damage down to the part, and hands you a photo-documented report while the unit is still in the yard. Damage gets billed to the renter instead of absorbed into fleet costs.
- Before-and-after walkaround comparison
- Part-level new damage detection
- Photo-documented report in the yard
Best for: Rental fleets absorbing unbilled damage
USPAP Appraisal Reports
Add-onAO-41-aligned drafts, appraiser signed
The platform drafts the AO-41-aligned report. A licensed appraiser, yours or one IronSight brings in, signs it and keeps full override authority. Appraisal-grade documentation for lenders, lessors, and insurers at a fraction of the usual turnaround.
- AO-41-aligned output
- Licensed appraiser override authority
- Days instead of weeks
Best for: Lenders, lessors, and insurers needing defensible value documentation
AI Outreach Agent
GrowthDemand on one side, supply on the other
Listings should not sit and wait for traffic. The agent finds buyers for the units you have and sources what you need next: consignments for auctioneers, inventory for dealers. Every live listing goes in front of matched prospects, follow-ups handled. Demand on one side, supply on the other, while your team stays on the yard.
- Buyer matching for live listings
- Consignment and inventory sourcing
- Automated follow-up
Best for: Auctioneers sourcing consignments and dealers sourcing inventory
Iron Agent
FreeTry the pipeline live
A free interactive agent on ironsight.ai. Ask it about any unit and watch the pipeline work.
Best for: Anyone evaluating IronSight before a pilot
Learn moreYardly, from IronSight Labs
Labs · HardwareAn autonomous rover that films the yard
An autonomous rover that patrols your yard: it checks units in, raises a telescoping camera mast for full-height coverage, and films the walkaround that feeds everything above. Self-docking, built for rough yard terrain, no operator required.
- Automatic unit check-in
- Telescoping camera mast for full-height coverage
- Self-docking, built for rough terrain
- No operator required
Best for: Large yards that want capture running without staff time
Leadership
Saroj Duggirala
Co-founder & CEO — 10+ years as a lead PM at Ritchie Bros. He helped build the incumbent playbook and knows exactly where it stops.
Manoj Duggirala
Co-founder & CTO — Engineer with a Stanford background and multiple prior startup exits. Builds the vision pipeline.
Aarthi Swaminathan
Co-founder — Former VP of Engineering at Ritchie Bros.
Paul Blalock
VP of Sales — Former VP of Sales at Ritchie Bros. and bidadoo, selling to the same auctioneers, dealers, and fleets IronSight is built for.
Company Timeline
Founded in California by three co-founders, two of them from Ritchie Bros.
First launch partner live and paying.
Two nationwide auctioneers paying, Yardly pilot units ordered by a nationwide auctioneer, team at 10+.